Our impact in the digital media landscape
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Rush season views
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Campaigns executed
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Rush seasons managed
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Brands activated
Not influencer marketing dressed up in Greek letters.
Prelude University is a distinct campus vertical with its own calendar, content language, and rules. The offer connects national brands to trusted Panhellenic communities during the moments when college culture is already watching.
Greek life is home to more than 750,000 active sorority women across the United States: a highly social audience of early adopters, taste-makers, and creators who document everything.
“When a brand shows up inside a chapter house, it buys cultural fluency.”
The Rush Opportunity
One week that shapes the semester.
Rush is not just a recruitment event. It is a concentrated content cycle where outfits, routines, gifts, chapter moments, and house culture are already being watched.
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Views in one day
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Views on one video
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From one house
JAN / AUG
Rush week
Highest documentation volume and the strongest seasonal spike for campus-based content.
PRE-RUSH
Work week
Practice, styling, prep, sampling, and product integration before the public moment begins.
MOVE-IN
Dorm culture
Lifestyle categories can enter through routine, decor, wellness, and get-ready content.
ALL SEMESTER
Chapter life
Keep the relationship alive through E-board, Big Little, retreats, mixers, and creator content.
Three steps from access to impact.
01 / SCOUT
Map the right campus moment.
Rush, bid day, move-in, Big Little, work week, or a chapter-specific cultural spike.
02 / SEED
Place the product where it belongs.
Goodie bags, outfittings, mixers, retreats, sampling, creator briefs, and house-level usage.
03 / SCALE
Turn the moment into content volume.
Organic posts, story tags, short-form video, UGC libraries, and paid/owned amplification.
Results from real rush-week activations.
LYWA at a leading Florida chapter
A single rush-week TikTok became one of the most-engaged sorority posts of the season because it felt like culture, not a scripted ad.
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TikTok views
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Likes
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Like rate
GymShark
A West Coast chapter generated cross-platform reach from one house in one week.
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Barebells
An in-person activation created comments, tagged stories, and brand performance above baseline.
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Pottery Barn
Home goods entered the sorority conversation through dorm and lifestyle content.
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Brand moments that feel native to the house.
Social proof built into the event.
Social proof built into the event.
Built around the moments sorority culture already documents.
Every partnership can be assembled from proven activation modules, then customized by brand category, campus, season, and creative format.
Rush practice outfittings
Product becomes part of preparation.
PNM mixer sponsorship
High-touch entry into recruitment.
Orientation goodie bags
Scale through distribution.
Work week sponsorships
Daily use during high-content weeks.
Big Little reveal
Built-in emotion and sharing.
E-board luxury retreat
Premium placement with chapter leaders.
A campaign engine, not a one-off post.
Prelude manages the connective tissue between brand goals, chapter access, content planning, in-person execution, creator coordination, and post-campaign reporting.
Designed for organic content, but built with brand discipline.
- Campus and chapter targeting by moment, category, and relationship strength.
- Creative briefing that protects authenticity while giving brands usable assets.
- Event flow, sampling, gifting, and content prompts tailored to the chapter.
- Campaign reporting across views, likes, comments, stories, and earned media.
01
Activation strategy
Define the moment, the campus mix, the product role, and the content objective.
02
Chapter coordination
Manage relationship fit, timelines, on-site expectations, and anonymized public positioning.
03
Content capture and UGC
Create a pipeline of native social clips, tagged stories, recaps, and reusable brand assets.
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Performance recap
Translate the cultural moment into metrics, learnings, and the next campus opportunity.
The campus is the campaign. Influence lives here.
A leading chapter
University of Alabama
A Panhellenic house
Arizona State University
A flagship chapter
University of Florida
A West Coast chapter
SDSU
A national network
UCLA
A trusted house
CU Boulder
A campus partner
University of Arizona
+ More
Expanding every season